A value composition
Iccrea Banking group represents Credito Cooperativo corporate segment that through 12 Companies specialized in corporate, institutional and retail activities provides tools, products and solutions to more than 400 banks that operate locally and have strong territorial ties. “A Value Composition” defines the systematic role the Group plays in coordinating this activity through its presence and development on the territory. A range of communcation tools, together with its new coordinated image, clearly spells out its meaning.
Video and images
The video portrays Iccrea Banking Group’s value with a musical metaphor. The idea of a “Harmonic Composition” is expressed through the representation of seven musicians as seven tangram shapes that in different contexts carry with them past experience and the life of a place through an object that symbolically represents it. Testifying the Group’s deep tie with the territory. The video concludes in a theatre at the musical notes of Beethoven Septet, Op.20, in front of an audience that clearly represent images from narrated places: a stone cave, a field of grain, a port, a craftsmanship store, an enterprise and a factory. The Group, territories and its symbols are ideally united to a single harmonious whole. The photographic service carried out while shooting the video marks the pages of the institutional brochure and posters of the Group branches on the territory.